Tag Archives: mobile content summit

How to use the news to boost your brand’s social media presence

It is well-known that many brands hop on the back of current affairs and events to alert their customers to interesting news and build their social media followings, but what is the best way to do this without irritating your followers?

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How can app store optimisation help your business?

Forget search engine optimisation, the process of giving your website the best rankings in Google. With mobile content, it’s all about app store optimisation (ASO).

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How will Google glass affect mobile content?

The latest in mobile technology is the development of Google Glass, a highly sought-after piece of kit that is worn like a pair of glasses, and projects an image straight onto the human eye. How will it affect mobile content?

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Mobile advertising to overtake print and TV by 2016

Mobile advertising in the UK will overtake traditional newspaper and magazine print spends next year, and TV spend in 2016, according to a report from eMarketer.

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Should your business develop a mobile app?

Mobile could be the key to developing your business and bringing in more traffic, advertising and sales. But prices can reach up into the tens of thousands – would an app suit your business? Are they really necessary, and what makes a good mobile application for a business?

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Businesses restructuring around mobile content

An increasing number of organisations are restructuring around content marketing and mobile content to capitalise on the rapidly-growing market, according to a survey.

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