Tag Archives: MCS2014

#MCS2014: Can digital brands beat publishers at their own game?

One of the expert panels at The Mobile Content Summit 2014 discussed whether brands can beat publishers at their own game.

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#MCS2014: Mobile and video are ‘a great match’ for your business

Video and mobile are a great match for each other and should be part of any business’s content strategy, according to an industry expert speaking at The Mobile Content Summit 2014.

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#MCS2014: ‘Start earning the right to make money’ in the digital world

“Just because you made something there is no reason for anyone to give you any money,” Nicholas Lovell, author of The Curve, told The Mobile Content Summit 2014. ”You need to start earning the right to make money.”

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#MCS2014: Embrace app store optimisation to attract mobile customers

To increase mobile app downloads and earn better rankings it is important for firms to choose the correct keywords and optimise their app store entries.

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#MCS2014: Firms using digital services to build customer relationships

Companies will increasingly use digital channels to build relationships with their customers, according to a technology industry expert.

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#MCS2014: Mobile is ‘in Twitter’s DNA’ and vital to all of its products

People get so distracted by their phones that they walk into lampposts, according to Georgina Parnell, lead account executive at Twitter UK.

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#MCS2014: The Mobile Content Summit 2014 LIVE from London

Welcome to Business Technology‘s live coverage of The Mobile Content Summit 2014 from the Queen Elizabeth II Conference Centre in London. We’ll be reporting via this liveblog throughout the day. You can also get involved using the #MCS2014 hashtag and by sending your tweets to us at @ContentCubed. You’ll also find reports from the conference on [...]

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#MCS2014: How to make money in a world of free digital content

The customers of the digital world expect more for less. We read openly-available news online, stream music from Spotify for free, and play chart-topping games like Angry Birds and Candy Crush Saga without parting with any of our cash – initially, at least.

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Listen to online customer feedback to optimise your company’s mobile app

Analysing app store customer feedback and acting on the results is crucial to developing winning smartphone and tablet apps, according to a mobile expert.

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