#MCS2014: Mobile and video are ‘a great match’ for your business

Video and mobile are a great match for each other and should be part of any business’s content strategy, according to an industry expert speaking at The Mobile Content Summit 2014.


In 2013, video was 53 per cent of all mobile data traffic, said Kaltura vice president and general manager for the EMEA region Russell Zack. The brain processes moving images 60,000 times faster than the printed word.

Zack said: “Mobile is an intimate and personal experience, but video is meant to be digested in a large screen.

“How do they match up? Video is the best builder of trust. There is nothing more that communicates a message than a video. Mobile is the intimate part, the relationship you have with someone right in front of your face.”

According to Zack social networks are now also video networks. For example, there are 12 million videos uploaded to Vine per day. Video is a very powerful way of telling a story.

He added: “We have to look at everything from a storytelling perspective. The organisations that are taking this into perspective are being the most successful.”

But in order for video’s to work on mobile, Zack explained they must be short and need to be able to be played instantaneously. Creators must also bear in mind that users may be somewhere they cannot watch it using audio.

How can your business make the most of its digital content on mobile? Click here to catch up on our coverage of The Mobile Content Summit 2014.

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