Join the cloud computing evolution

Much has been written about the cloud computing revolution.

But, for most companies, cloud is more evolution than revolution.


Consider backup and disaster recovery (BDR). According to the Aberdeen Group, downtime costs the average business £100,000 per hour, so remaining always-on is essential. To ensure applications and data are available even if a natural disaster, power outage, equipment failure or other calamity takes out all or part of their data centres, organisations make significant investments in BDR.

But how well protected are these companies? And are they spending more money and effort than necessary? Without cloud in their BDR infrastructure, they might well be. That’s because cloud provides a new, more affordable and convenient way to address two fundamentals of BDR: physical separation and resources on demand.

Local backups are ideal for recovery from everyday disasters such as employees accidentally deleting data. But for larger scale disasters, offsite backups are needed. Historically, this meant daily transport of physical tapes or removable drives.

However, many companies now send their backups to the cloud, often several times a day. Online access to backups and more frequent restore points mean less downtime and data loss – and less impact on customers, partners and employees – when disaster strikes.

In terms of DR planning, cloud enables even budget-conscious organisations to move from “hope for the best” to “prepared for the worst”. So the business stays in business, and everyone gets to keep their job.

Unless a company has an ageing BDR system, cloud is rarely a “rip-and-replace” proposition. Instead, cloud can be integrated into existing BDR infrastructure or used alongside it. For example, traditional disk-based and cloud repositories are used together for “D2D2C” (disk-to-disk-to-cloud) backup. Or backup remains unchanged, and standby virtual machines in the cloud are introduced for added protection.

It’s time to join the cloud computing evolution, and BDR is a smart place to start.

For a free 30-day trial of cloud-enabled backup and disaster recovery, visit