Majority of US digital media consumed via mobile devices, says survey

The US now consumes most of its digital media on mobile phones, according to a new study.

smartphone

© Matt Kiefer (CC BY 2.0). Cropped.

According to a report published by comScore, Americans now consume the majority of their digital media via mobile apps.

Time spent on mobile apps now accounts for 52 per cent of all digital media usage. Including time spent on the mobile’s browser, total time spent using mobile media has now hit 60 per cent, compared 40 per cent for desktop usage.

This trend is even higher amongst the owners of top of the range smartphones – the top 7 per cent of smartphone users account for half of download activity in a given month.

The average smartphone user now downloads three apps per month and 57 per cent say they use at least one app every day. This is compared to only 26 per cent of all tablet users.

Facebook and YouTube are currently the most-used apps in the USA with over 115,000 and over 80,000 visits respectively in June 2014.

For more information, see the comScore website.

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