70% of marketers plan to increase content spend in 2014

More than 70% of marketers plan to increase their spend on content marketing in 2014, according to a study by Curata.


The report found that 71% will spend more on content, while 39% will be investing more in curation, but the firm says that it takes more than a big budget to make content work.

CMO Michael Gerard said: “Although marketers have been practicing content marketing for decades, digital marketing coupled with a new, buyer 2.0 environment, has created a whole new set of opportunities and challenges in the content marketing realm.

“Our research indicates that as aggressive as companies intend to be in 2014 to increase their content marketing footprint, many will fail due to a lack of content leadership and the process and technology needed to support an effective content supply chain.”

The research found that 85% of companies have had an increase in awareness building as a result of content marketing, while 62% say it increased the quantity and quality of their leads.

Nearly two thirds of markers’ content is set to be original created content in 2014, while a quarter will be curated and 10% will be syndicated, the report says.

For more information, see the Curata website.

How can your business get more from digital content? Find out at The Digital Content Summit 2014.

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