Weathering a signalling storm

The surge in smartphone use has triggered a data deluge, threatening wireless networks with collapse – but there’s a solution at hand  

More than ever, the surplus of three million visitors in London this summer will share their unique experience with friends through social networks and mobile apps on their smartphone. For them, this is the ultimate use of wireless technology. But for the wireless carriers, it will mean almost crisis levels of wireless signaling traffic and data throughput.

Unfortunately, the problem is broader than this – all across the globe the explosion of smartphones and their chatty apps generates a data tsunami and a signaling storm that threatens wireless networks with a meltdown.

Why? Many of today’s smartphone apps constantly ping the network to keep their content up to date. In fact, it is estimated that while the average smartphone user only actively interacts with his/her device two hours per day, the device still gets on the network during the other 22 hours of the day. Social messaging, email, chat, news, weather updates, ads – all of this information is downloaded in the background. That’s why all of the smartphones in the capital, with their constant network requests, could potentially bring down the network.

But there is a solution. SEVEN’s Open Channel is the leading traffic optimisation solution on the market. Open Channel tames mobile app chattiness and eliminates unnecessary traffic by filtering out thousands of extraneous network requests made by every app on a device. No app rewriting is needed, and Open Channel has no impact on performance. A side benefit is that fewer requests mean longer battery life which makes consumers very happy.

info@seven.com
www.seven.com/openchannel

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